I want to buy their meat and cheese solely based on their branding...


Seriously.  I'm totally hooked, just based on the identity system.  That's impressive for meat and cheese, something about which you really want to be sure of the quality.

It's not flashy or catchy at all, but the details work perfectly together-- the font and its color, the image and its color, the card shape with its cutouts, the super-thickness of the paper, and the letterpress-- to speak volumes about the quality of the brand.  ...Exactly what you'd want in an identity system.

By Studio on Fire for Many Fold Farm, which specializes in fine meats and cheeses. You can check out Many Fold Farm's blog here.

images reblogged from Pixels & Arrows

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