Photographer Joshua Scott was hired to do the product shots for Marc Jacob's new Lola perfume. Instead, he was inspired to, as he said, "attempt to photograph the product without actually photographing the product but rather the ideas and emotions that combine to create the product."
According to Scott, since all perfume shots are just shots of liquid in a bottle, he wanted to do something different. Pretty clever way to capture the intangible effect of a scent!
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