GREAT article here on the trend of consumers wanting to know the source of their products and food, as well as the story of the company.
As we all know, buying local and handmade is very important to the eco movement, but this article, which is by a trend-watching firm, also discusses the added status that luxury goods companies can attain by making it known through their marketing that they use traditional methods and eschew outsourced production. So true and very interesting.
See previous posts on this topic by clicking the "provenance you can believe in" tag directly below this post.
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