Boast is Back

Iconic seventies tennis brand Boast is being relaunched with the help of Partners & Spade, who art directed these awesome photos by Susanna Howe.

Partners & Spade also helped produce this animated video about the history of Boast and its founder, Bill St. John, the tennis pro at the Field Club of Greenwich.  

I'm pretty taken by Partners & Spade (and, well, all the Spades for that matter)... they crush it every time.  See past post on Partners & Spade here.