I really want to like Best Made Co's Axes. They've been getting a LOT of attention in the designy-man-world, and I do really like their aesthetic, and I know on an instinctual level that they're "cool," but I just can't quite get into the idea of a pretty axe, as I'm pretty sure anyone who cares about their axe being pretty isn't using an axe. Right? Like what outdoorsman is like, "wow I just love the color palette of the painted stripes on this axe"?
Still, I do like the looks of them, even though I can't justify their existence or purchase. And I do like these maps block-printed with their logo. Again, they don't quite make logical sense, but I am drawn to the aesthetic. Well, I like maps, and I like x's (seriously, also equal-armed t's), so it wasn't a hard sell.
And it makes slightly more sense to me to buy a cool-looking thang to hang on your wall than to buy a cool-looking axe, purportedly a functional object, that you'll obviously never use.
Best Made Co maps here (of course sold at Partners & Spade).