Four great things: the classic gospel song "Wade in the Water," the voice of Patty Griffin, a cool video, and a Southern selvage denim company. This video was made by John Moessner for Imogene + Willie Jeans.
Imogene + Willie is a denim (and more) store housed in a cool old gas station in Nashville and i run by Matt and Carrie Eddmenson, a couple with experience at other industry standbys like RRL and Levi's. But not only is it a store selling new and vintage denim, they actually make their in-house brand of selvage jeans on the premisis and they'll customize your pair for you the same day you buy them.
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