For a new project we're gearing up for, I've been digging around looking at different kinds of wine labels that have been coming out recently, and I've noticed a couple of interesting trends...
One of them is the use of interesting typography and an emphasis on typography rather than imagery and logos.
Above, the ABCD&F line from Justin Lane, designed by Australia-based Mash, whose names and labels are each a letter of the alphabet, which then takes on a personality and story--
A for Apostle, B for Blood of Jupiter, C for Changing Lanes, D for Dead Winemakers Society, and F for Fog.
With no image at all and highly restricted palette, the graphic Jonata label stands out as clean and sophisticated and is a perfect example of a label that focuses solely on typography. It also happens to taste fantastic...
This Maldonado label, designed by Michael McDermott, uses black thermography and gold foil to emphasize the word alone.
Broadside deftly and cleverly uses typography to mirror the name of the wine and its meaning as an ad or leaflet printed on one side of a piece of paper and simultaneously underscores the "broad" portion of the word through the expansive font.
Favia, incidentally one of my favorite wines, uses blind embossing for the images used on the different labels so that the very simple, bold word is what always pops.
Ok, it's not a wine, but I couldn't resist sharing this beer, "Dr. Butler's Ale," whose labels are all faces made of characters from the Bodoni font. A student project by Ashley Lewis, the different faces are meant to represent the multiple crazy personalities of Dr. Butler, who was an infamously nutty "doctor" in England and used his ale as a cure for many ailments.
Love the back label as well... feels very apothecary-ish.
Again, not a wine, but thought this concept was clever -- they used the first letter alone of each type of liquor to totally create it's identity. And it works! They all have a totally different feel, communicated solely by the design of the letter.
Starting in 1994, Chapoutier started included braille on its label, adding another kind of typography to the mix. The braille is a nod to the property's history, but it also has a very cool graphic effect.
Lazarus Wines takes the braille thing a step further...
These next few labels combine creative typography with a touch of wit that communicates a message of "dropping the act" of the snobbery of wine. They are straightforward and intentionally avoid pretense. There's nothing to read into, it just is what it says it is.
Love the idea of the label telling you what it tastes like in easy to understand, appetizing terms. By magnificent wines.
I can't help it, I really, really like this concept of just a good, standby house wine being called House Wine. It's so simple and conveys exactly what it is meant to be.
It might be bordering on gimmicky, but B Frank's concept is pretty clever-- you are meant to write on the label why you are sharing the wine with someone.
I even just like the idea that you are meant to write on it-- how has no one ever thought of a label that the person buying it participates in in some way? It makes sense given that wine is frequently a gift and even more frequently something someone is sharing with someone else.
Ok I personally think this wine is so gimmicky I can't stand it, but whoever designed this packaging was on to something and really nailed it-- the girly-cute script used for "Bitch" and the all-pink label gauranteed this wine's place at every bachelorette party since its debut.
More trends to come as the research continues...