When the Packaging IS the Ad

Or at least, the fake packaging. A piece of brilliant advertising by MINI... The day after Christmas in Amsterdam, they put these Mini-sized cardboard boxes around town with torn wrapping paper and bows as though people had literally gotten a Mini in a box for Christmas. How great would it be if Minis literally came in these little boxes. Loves it.

By ad agency Ubachswisbrun/JWT. via Creative Criminals

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