A Job Well Done >> E. Tautz Branding

Moving Brands, a branding company based in London, was asked by E. Tautz, a luxury menswear brand, which started out as a military-outfitter, to create a brand identity for them.  

Above is the logo they came up with, pairing the clean, modern Gill typeface with the traditional-looking fox and whip icon, all set on the broad field of utilitarian-feeling yellow.  Don't you think the yellow is a stroke of genius?  The yellow is so unusual and distinctive and the size of the field compared to the actual logo makes a serious visual impact.

Below, their creative process and the resulting collateral.

 [Moving Brands]

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